The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality. During the last 30 years, the Leger survey firm has collected the most intimate secrets, deepest fears and greatest hop